![]() The full crew dissects Flood Rush and Squad Busters, the two latest Supercell soft launch games aiming for that $1b+ a year brass ring. Is there more to this rebranding than wordplay? Phil uses the recent announcement of Bungie's Marathon extraction shooter to explain his oft cited Game Thesis framework. Laura unpacks Voodoo's latest strategic shift from hypercasual to hybridcasual. Over 500m Tik Tok users watch gaming content every month, according to Jen's recent trips on the conference circuit, and this audience is one that the crew things you should be building your game thesis around from day one! Detective Ethan is on the case making wild conjecture on who may have been the counter-party that suddenly pulled out of Embracer's $2b deal last week. Given Appsflyer's recent launch of their measurement suite for console and PC, things are getting a lot easier for traditionally mobile developers interested in using performance marketing to scale their games on these platforms. In this wide ranging conversation, they discuss the forces driving the push to console, PC and cross-platform development and how free-to-play developers can bring their mobile platform playbook to these platforms. That's why Ethan invited Adam Smart - Director of Product at Appsflyer and host of "In the Sandbox with." - onto the podcast. Between the maturity of the mobile market, the challenges of breaking through as a new game or IP, rising CPIs, diminished targeting capabilities or the limited power of platform-level featuring, it feels like every company with live-service expertise is asking themselves where else they can ply their trade. ![]() An increasingly hot topic amongst the TWiG crew, and the industry at large, is mobile, F2P veterans looking to additional platforms for blue or purple oceans.
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